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About Us

About Us

Pure Juice | Pure Vibe

Our Mission is to be a social and community-driven organisation by initiating a movement to transition the community away from soda-based aerated drinks and toward Fresh, Natural, NO Added Sugar, and NO Preservative-JUST JUICE, a healthier choice made from the highest quality sourced fruits and vegetables.

+Vibe is a brand by Freshfeed India. The brand arose from a genuine enthusiasm, passion for providing people with options that go beyond the greatest, tastiest, healthiest, and most hygienic. We've all been ingesting food and beverages that include chemicals, artificial sweeteners, and pesticides for far too long. We have simply ignored the fact that the preservatives used to extend their shelf life have done no benefit to us because of their abundant availability across multiple distribution channels and a perception that these are a signal of purity and health. We knew we wanted to develop a naturally delicious alternative that is a must-have for individuals of all ages. So we came up with this brand called +vibe where we offer 100% natural, 100% preservative free fruit and vegetable juices.


We are proudly Indian !!!


Natural Colours

We don't use any synthetic colours. 100% Natural Colors are used in all of our juices.

Natural Flavours

We don't use any artificial flavours in our juices. All of our juices are made entirely with natural flavours.

Healthy Ingredients

Our juices are made entirely of nutritious components that are good for your body.

Our Local Partners

For our juices, we only use the best fruits and vegetables. And we care about individuals and high quality. We build genuine ties with local farmers and women's co-operatives around the country and collaborate closely with them to ensure that only the best of the best are put into +Vibe bottles.

+Vibe has created a menu that combines ancient favourites with a new twist.
It has attracted a regular stream of patrons from all across the city and beyond, leaving a lasting impression on the city's cultural scene. At +Vibe, we value our customers and do everything in our power to meet their requirements and expectations. We take great satisfaction in instilling trust in our customers and providing a pleasurable Juice experience.

Our Best in Class Manufacturing Process !!

Changing lifestyle and nuclear families are leading to exponential increase in the demand of ready to eat processed food in developing countries like India. A consumer would prefer traditional food on a daily basis, provided a safe, tasty and processed option is available. Therefore, this modern urban dynamic lifestyle leads to the genesis of discovery of Ready to Eat foods. Retorting is one of the major technique used for the thermal processing of food products which are packed either in semi-rigid flexible laminates or in metal or alloy cans. Retort Technology provides the advantage of processing the food and packaging together which makes the filled product more commercial stable. This technique is used for commercialization of traditional or ethnic dishes which are important due to their delicacy and are high in demand. It can be defined as the heating of low acid food prone to microbiological spoilage in hermetically sealed container to extend shelf life.

Retort processing has evolved one of the major sterilization technique significantly since its incorporation into Department of Defence and NASA food system. While the technology still relies on aggressive application and penetration of heat throughout foods, recent advancement in process engineering coupled with evolution of packaging technology have allowed for overall improvement of the technology. Retort processing presents the advantage of increased shelf life with less loss of nutrients due to which it can be applied to process ready to meal, marinades, Juices, vegetable curry, soups and rice.

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